The world of television is changing in a blink of an eye. Brands are coming up with the latest technology trends across the world and the competition among brands is touching new heights. Recently the world-famous brand Oneplus made the headlines for being India’s fastest-growing smart tv brand. OnePlus registered a remarkable 123% YoY growth rate in the first half of 2022 and became the fastest-growing smart TV brand in India. Consequently, the global tech brand also made it to one of the top three smart TV brands in India in Q2 2022. OnePlus has emerged to eventually hold a stronger market share with its range of affordable smart TVs.
The brand has captured television growth in a quick span of time. OnePlus TV Q1 series was the company’s debut smart TV which was launched as its high-end premium range. After its successful launch, the company went ahead to expand its smart TV segment by launching the affordable OnePlus TV U Series and the accessible range of the OnePlus TV Y Series in 2020. According to the experts, the brand will break more records in India seeing the demand. We all know the price window the brand is serving right now which is giving tough competition to other brands. Oneplus brand is trying to capture the Indian market from all corners.